| You can sign up for Google Analytics at google.com/analytics. From there, you can create a new, free account. If you advertise on Google's AdWords system, you can also sign up for Analytics from within your AdWords account. Google Analytics has been closely integrated |  | into your AdWords account under the new Analytics tab: click the tab and follow the instructions to start tracking AdWords campaign data and ROI information. Start with Google AdWords here:
www.google.ca/analytics/features.html |  |  | With a reasonably small amount of work and a little experimentation, there's no reason why you shouldn't be able to significantly raise the number of downloads and sales from your website.
If you don't yet have an AdWords account, we recommend that you open one as soon as possible. Below are a number of tips to get you started.
First of all, a little planning.
The system is based on keywords of your choosing. People run a search for a keyword that you've selected, and the ads get displayed. You get charged according to the number of times the ad or ads are clicked.
The ads are setup in the following format:
Headline - 25 characters
Line 1 - 35 characters
Line 2 - 35 characters
The number of characters is in fact very limiting. The most important point is to have the ads contain as much info as possible.
A common mistake is that people try to lure in the visitors by implying that the software is free. Bad idea. You'll be bringing people in who will then not be interested in paying, and you'll be paying for each one of them.
A good ad is all about striking a balance.
You have to make sure that the ads are eye catching, that they contain enough information, that they make people click them, and that you conform to all of Google's rules!
I think the first step should be to create some ad ideas.
Google have a few tools to help here. Details:
https://adwords.google.com/
select/tools.html
You should also take a look at their guidelines for what they will and won't allow:
https://adwords.google.com/
select/guidelines.html
There's also an excellent FAQ:
https://adwords.google.com/
select/faq/index.html | | And a good overview of the steps:
https://adwords.google.com/
select/steps.html
Personally I wouldn't bother setting up the account until you're ready to go.
Once your ads are ready, create the account, and set them all up.
It's also important to setup some basic tracking for each ad, so that you can see exactly how each is doing.
Click on the campaign name that you wish to edit.
Then click on the name of the group you wish to edit.
Check the box next to "Keyword" so that all keywords are checked, and click on the button labeled "Edit CPCs/URLs".
From here you can set a custom destination URL for each.
So for example, you can set the four bids as follows:
http://yourdomain.com/index.htm?ref=ad-01
http://yourdomain.com/index.htm?ref=ad-02
http://yourdomain.com/index.htm?ref=ad-03
http://yourdomain.com/index.htm?ref=ad-04
Each of these will then show up with a distinct URL, enabling you to track each separately as required.
From this point on, it's a case of regularly logging into your AdWords account to see how each ad is performing, and comparing this with what you see in your log analysis.
A basic example:
Ad 1 is sending 200 people/day at a cost of $0.15 per visitor. Log analysis shows that these visitors spend an average of 8 seconds on the website, and only 1 in 150 downloads the trial version of your software.
Ad 2, on the other hand, sends around 10 people/day at a cost of $0.50 per visitor. Log analysis shows that these spend an average of over two minutes on your website, and around 1 in 5 download your software.
It's pretty clear which is the more productive of the two ads. Don't be misled by simple click counts and the cost per click. These are only part of the overall picture.
With regular monitoring, analysis and experimentation, there's no reason why you shouldn't be comfortably raising your daily budgets way beyond your original expectations. Be seen, be sold.
Set up a Google AdWords account here.
https://adwords.google.com/select/Login |  | It's even more important during these uncertain economic times to revisit your web presence strategy. Take advantage of any downtime by concentrating on those marketing plans that may have been neglected when you were too busy. Focus on your online brand to elevate your business amongst the competition through effective web presence and cut costs by improving functionality.
1. Look and feel
Does your site look dated?
Does your site look unprofessional?
Are the colours not appearing as they should on different browsers and screen resolutions?
Does the site portray the corporate image successfully?
2. Image Quality
Are the graphics on your existing site poorly rendered?
Does the site lack the proper image sizing and organization?
Time to Redesign
3. Usability
Do you often get visitors who can not find information?
Should you be offering more in terms of Customer service and support?
Do you have a high percentage of cancelled or aborted transactions or high bounce back rate?
4. Ecommerce
Do you have any products or services that you would like to sell online?
Would you like to offer additional features to your ecommerce site? I.e. sale items. | | 
Do you have an inefficient or insecure way of processing online transactions?
Would you like to expand your product catalogue
5. Content
Is the content on your site irrelevant or out of date?
Do you need to expand or edit the content on your site?
Do you want the ability to edit the website content internally?
6. Traffic
Does your site lack visitors?
Do your competitors sites rank higher than yours in search engine results?
7. Overall
Do your competitors have better web presence than you do?
Don't hesitate to Contact us to help you answer these questions and prepare a custom solution to, not only meet, but exceed your web presence needs.
www.google.ca/analytics/features.html | | | | This is the perfect Webmail program , which comes with all our web hosting plans, so you can access your emails anywhere in the world
You can access your webmail with Horde by going to http://webmail.yoursite.com/webmail where "yoursite.com" is your domain name.
The login name is the full email address i.e. you@yoursite.com and the password is the one you setup when you created the email in PLESK.
Horde offers many of the features available in pc email clients like Outlook Express. Some of the features include:
 |  | Compose and send emails | | Read your incoming mail | | Email search facility | | Address book | | Calendar and events | | Save work as a draft | | Task lists | | Create folders for storing your mail | Google Chrome is a browser that combines a minimal design with sophisticated technology to make the web faster, safer, and easier.
 | |