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winter spring 2011
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top web developement company in canada
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Inorbital is proud to be consistently ranked tops since December 2010 in the list of top web development firms. TOPSEOs' monthly ranking is a dependable guide to the best in the internet marketing world.

Inorbital is included in this list for its consistent performance and the superior services rendered to its clients.

TOPSEOs seeks out the leading firms in the industry through a rigorous evaluation criteria that includes:


bullet Competitive advantage
bullet Superior services and pricing
bullet Customer and technical support
bullet Response to client problems
bullet Innovations that set it apart from the competition
bullet Overall efficiency
bullet Overall performance

Read the full press release
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6 Simple Blogging Best Practices:
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Blog

1. Titles
The most important place your keywords should appear is in the title tag of the page. The nice thing about blogging software is that your post or page title will be automatically transformed into both title tags and either an H1 or H2 heading tag as well. Remember, your headline should perfectly communicate what the content has to offer.

2. Opening
I've always found it useful to repeat the targeted keywords in the opening sentence, as long as it can be done in a way that is appealing to a reader and reinforces relevancy. Since many search engines use this initial copy as the description of the content, you want to make sure you are accurately selling the searcher on clicking through as well.

3. Subheadings
Another important place that keywords can appear is in subheads that aid the reader in navigating down the page. A resource that matches up well with the targeted keyword phrase will find natural opportunities to restate keywords in subheads, as an introduction to the next topical section of the page. Subheads are typically created using the H3 tag.

4. Related Words and Synonyms
Good copy should naturally result in words that are related to, as well as synonyms for, the keyword phrases you are after. Rather than mindlessly repeating the same words ad nauseam, assume that search algorithms are advanced enough to look for proper contextually related words that support your targeted keywords.

5. Specificity
One of the hallmarks of great copy is specific, descriptive words in lieu of bland general terminology. Specificity aids the reader by clearly demonstrating relevancy, allows for more dynamic copy, and provides opportunities to increase the general on-page keyword frequency. Make sure to employ your specific keywords when feasible within the context of the copy, rather than rely on generic wording.

6. Call to Action
Let us not forget that we want the reader to take some form of action that benefits us. Otherwise, what's the point? Again, your copy should conclude with a call to action that prompts the reader to travel down the path you desire. Is it to buy, contact, subscribe or simply continue reading?

By Sean Hurley, SEO
www.96robots.com
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Website Owner's Manual Blog
Our Favorite Recent Posts
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Guide to Sending Emails and Avoiding the Junk Filter
Some simple rules to follow when creating and sending promotional emails. This does NOT guarantee that your email will not be flagged as junk but it will help with some common triggers and know issues.

Avoiding the Junk Filter

1. Avoid using these trigger words in the body or subject line: Marketing, Market, Free, Bonus, Click, Click here, Advertising, Advertise, Ads, Sales, Sell, Selling, Shop, Shopping, Package, Buy, Purchase, Mortgage, Finance, Refinance, Free Trial

More words to avoid
http://www.bloomtools.com/articles/spam-trigger-words-to-avoid.html
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2. Don't use BCC distribution to more than 10 names. If you do so, it's likely that you'll be tagged as a spammer. Send individual messages to each recipient

It is better to send an individual message to each recipient, rather than using multiple addresses in the BCC field because many spam filters (and many ISP's) automatically flag multiple recipients as spam.


Learn all 10 tips

Functions of Well Built Association Web Site

Well Built Association Web Site

Every association is unique in the way it operates. That's why standard systems often don't work. Over the years of working with a variety of associations and non-profits I've come to understand each organization has a unique process of managing new members and renewals. The challenge is often how to integrate their existing offline member management with the online presence. This requires a seamless custom programmed integration of member data back and forth (ie up to the website and back down to the offline CRM). This is done in order to keep the data in sync with member expections when renewing, or registering for events or updating their profiles online.

There are a number of challenges to building web site specifically for associations who are embracing the web to better enable the functions in which they operate from better support of privacy legislation (PIPEDA)

Read the full article


Common Website Planning Mistakes

Common Website Planning Mistakes


1. Not effectively reflecting your existing company's credibility

Here are some often overlooked essentials when planning a new website. Whether you are redesigning your existing corporate web presence or adding new functionality to improve ROI these 5 points need to be considered and evaluated by the website team. Credibility = trust and if you aren't taking advantage of your organizations history, culture and offline credibility then you should rethink the website strategy. Photos of executives, key staff or the facilities along with addresses are all too often overlooked but add credibility value. Consider writing a company background or history section with how the business came together or perhaps how key products were established. Simple things like using photos of real people rather than less realistic stock images is one way to improve trust and also make it easy for your audience to contact you from any point in your website.

Read the full article
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Mobile Websites Coming Soon!Mobile Websites Coming Soon!

Currently under development are mobile ready modules and websites. A perfect add on to your existing website or if you are considering a new website. Call or email us to learn more the features and options for your particular needs. info@inorbital.com or 416.408.0837 x34
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In This Issue
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bullet Inorbital. ranked the top web development firm in Canada by TOPSEOs
bullet What's New at Inorbital
bullet 6 Simple Blogging Best Practices:
bullet Find your perfect web address!
bullet Website Owner's Manual Blog: Our Favorite Recent Posts
bullet About Inorbital
bullet Mobile Websites Coming Soon!
bullet Sites designed and Launched
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What's New at Inorbital
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Since our last newsletter Shivam Mehta and Ankur Bathla have joined the Inorbital team to boost our development and programming know how. They are well versed in Microsoft web technologies and content management systems.

All our developers have completed the Kentico developer training and have all recently passed the certification exam with flying colours. How does that help you? It gives you the assurance that you expect from us to have the most up to date technical skills to apply to your project.

A little about Kentico CMS.
Whether you need to build a corporate web site, on-line store or membership site, Kentico CMS is a feature rich flexible, all-in-one enterprise solution. Inorbital has been custom crafting Kentico websites for several years and is poised and certified to craft your custom website.

Kentico

World Vision
This year instead of sending cards for the holidays we opted to donate to World Vision. Learn more about our donation and World Vision by viewing our holiday greeting, turn up the sound.

World Vision Goat

Sponsoring this year...
This year we are proud sponsors of the across Canada Fathers Day Run to raise funds and awareness for prostate cancer. Who are you running for? Visit www.fathersdayrun.ca and choose a city.

PCC - This run's for you

Looking for kids between 4 and 13 to participate in the second Nicola's Kids Triathlon on June 12 in Toronto. The premier kids triathlon is sure to be another day of full of fun, fitness and great times for a great cause. Visit www.nicolastri.com to learn about the event and registration.

Nicola's Tri For Kids
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Find your perfect web address!
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You can now purchase affordable domain names through Inorbital and get the same great service and support you'd expect from us. Click here to search, register, transfer or manage your domain names.
"A great domain name means instant credibility."


Find your perfect web address

Tips to Choosing the Right Domain Name
bullet Include the company name and if at all possible select a company name that is the domain name even go as far as re-branding the company name, if its and existing company, to match the domain name.
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bullet Make it easy to remember and spell. Keep it short and uncomplicated. Imagine telling someone the domain name in an elevator so they can remember it.
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bullet Avoid hyphens or any awkward spelling. Try not to use any character replacements or incorrect spelling. You've seen the number 4 replacing 'for' and the number 2 replacing 'to' but its just good practice to stay away from these gimmicks.
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bullet Always go for the dot com over any other domain extension. Here in Canada .ca is a popular second choice if you only plan to do business in Canada.
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bullet Protect your name by registering other extensions and other languages (.ca, .org, etc.) This deters people from copying your name.
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bullet Try to avoid any potential copyright infringements. Don`t pick a domain that contains other popular brands in the domain. It may sound like a good idea at first but bet on not being able to keep it.
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bullet If possible, do not add unnecessary words like 'the', 'ltd' and 'company' to the name. Imagine facebook.com as thefacebook.com.
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bullet Brainstorm. Ask your colleagues, family, friends and generally people you respect for their input. You don't have to use the advice but good ideas are often collaborative.

Why buy your domain name from Inorbital Inc.?

bullet Free contact privacy! (most domains/TLDs)
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bullet Free easy-to-use domain manager!
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bullet Select from a large inventory of premium names!
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bullet Free easy to use DNS!

Buy Domain from Inorbital Inc
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About Inorbital
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Inorbital delivers professional, customized, award-winning web site development with goal-driven website design. We also apply the freshest and most current principles to achieve a clean, clear and successful web 2.0 web experience.

bullet dynamic flash animation
bullet ecommerce and shopping carts
bullet event & conference registration
bullet database integration
bullet content management
bullet email marketing campaigns
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Follow Inorbital on TwitterFollow us on Twitter for the occasional tweet about industry info and what's going at Inorbital.
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Our Recent Website Launches

Since our last newsletter we have helped design and launch the following websites:
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Father's Day Run
Ontario Veterinary Group
Life After Highschool
Ontario Heritage Trust
Open Aire
CARSTAR Industry Conference
Elgin and Winter Garden Theatre Centre
Home Depot ecoENERGY Retrofit Grants
Stick-It to Prostate Cancer
Ontario's Places of Worship
International Special Events Society
OCE Discovery 11
Heritage Venues
Robertson Simmons Architects Inc.
 
One Night Stand
OneFlyer
 
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