FALL 2004 Issue Volume 2, Issue 11 www.inorbital.com


Search Engines Revisited

Mozilla Launches Firefox 1.0

Deceiving domain name registrars

What's New

About Inorbital

Must Know Search Engine Optimization
The 3 most important things to know about improving your ranking:

1. Great Content:  An early step is to build a great content-rich site most importantly on your entry-home page but also through-out the site. Ensure that the body copy of your site physically includes all your keywords.

2. Link Popularity: One of the most important factors to achieve a high ranking in the search engines is link popularity. It's not only the number of links to your web site that is important it's also the quality of the links that are important. A link at Dmoz or Yahoo is usually given much more weight than a link from a personal web site. build your link popularity by submitting to web directories, search engines, and requesting links from related websites.

3. Pay-per-click Services: Over the past year Google has placed greater importance on  commercial and professional type websites. By paying for Google's "Sponsored Links" targeted to your keywords that appear next to Google's search results in a separate right hand column your listings will appear more commercial and qualify for higher rankings.

With Google AdWords you create your own ads, choose keywords to help us match your ads to your audience and pay only when someone clicks on them.


Domain Name Registration SCAMS!

The gold rush for domain names is presenting a real challenge as snake oil salespeople rush to make a few easy bucks in this expanding real estate market. Where once the sale of domain names was the exclusive property of Network Solutions, there are now thousands of entrepreneurs in the business. While this sudden expansion of registrars (not to mention primary domains such as .info & .biz) has its costs, in most cases domain names are now less expensive and more accessible than they were when Network Solutions had a monopoly.

Unfortunately, there are also downsides to having multiple registrars & resellers. The competition for your domain name fees is reaching new lows as conmen scan the WHOIS directory for public information and then aggressively solicit the listed contacts for re-registration, in some cases implying the recipients were already their clients.

Subsidised prices for domain names have been used by many companies to lure customers in for web hosting and design work. Often the listed domain name prices are only valid if the domain is hosted with a particular company. As long as all of the prices for all services are listed there is nothing wrong with this approach in our current economy. Whether a company spams you after first buying a email list or pulling it from the Internet directly doesn't much matter. It's just spam advertising (which has its own problems).

A much more serious problem is presented by those companies that either email or call up directly and act as if you are already their client. In the last week I've been called twice regarding one domain name which the agent on the phone claimed was registered with Network Solutions (it never was). She was calling to try to get me to purchase (through her company) the .org and .net for the .com domain that I had registered.

I've also been sent email requests from folks claiming that it was time for me to renew my domain and 'If I just clicked on the url below' I could renew my domain name. This was sent by a company I had never before heard and certainly was not used to register the domain.

Many of these companies want to play on the fears of the average domain owner. One email I saw the other day said 'Some Domain Hosting Companies Do Not Allow You To Register Until Your Domain Is About To Expire' or some such line. Since webmasters invest a great deal of time into promoting their domain names, they are valuable, however most companies will let you pay for your domain up to 10 years in advance.

Hearing that there are snakes slithering round the Internet is nothing new. This is just one new concern. So what can you do to protect yourself and your domains?

Before you register your domain

  • Don't just register with the cheapest company out there. Owning a domain and setting it up so that you can use it are very different things.
  • Take some time to learn a bit more about the domain names, it is easy to get confused by jargon.

After you register your domain

  • Keep your confirmation information in a safe place. This way you can look back on it and confirm if the company that is contacting you is who they say they are.
  • Never follow an unsolicited URL to 'update' your account.
  • With either a phone call or email, check to see that their web site is up and is coming from who it claims to be coming from.

Internet Registry director fined for bogus invoice scam
OTTAWA, June 30, 2004 - A Toronto man who targeted over 73,000 business and non-profit organizations across Canada with a deceptive mail out for the renewal of their Internet domain names has been sentenced to a $40,000 fine and a five-year prohibition order. The sentence results from an investigation by the Competition Bureau into Mr. Daniel Klemann and Internet Registry of Canada (IROC) under the misleading representations provisions of the Competition Act. read article

"The Canadian Internet Registration Authority (CIRA) wishes to advise dot-ca registrants and the public at large that a Switzerland based organization is mailing phony invoices to holders of dot-ca domain names. Please click on http://www.cira.ca/news-releases/50.html for additional information.


Mozilla Launches Firefox 1.0
Web Browser alternative to Microsoft Internet Explorer

Mozilla Firefox 1.0 has launched following a two-month preview that drew 8 million downloads of the alternative Web browser.
 


What's New?
Since our last issue we've helped design & launch the following web sites:

• OSIFA Ontario Strategic Infrastructure Financing Authority
• HomeControlCanada
• The Learning Vacation Directory
• Stir Lounge|Club 
Conference registration sites for Shoppers, SRO, CFIE and NEXTEL...
• and we've launched Inorbital version 4.0 this past month
• View our updated Portfolio page>>

About Inorbital.

Our Services include:

Professional custom award-winning web development with user objectives driving the design. The freshest principles as they apply to a clean, clear and successful web experience. This combined with our ultra-strong programming skills Inorbital is poised to deliver your web presence at the highest level.  

  Cheers and the best to all during the upcoming holiday season.

Thank you for your continued support!  If you have any suggestions, tips, or other comments please e-mail them to us at: newsletter@inorbital.com

20 Maud Street, Suite 306   M5V 2M5
416.408.0837 / 1.877.891.6804
www.inorbital.com


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