SPRING 2005 Issue Volume 2, Issue 12 www.inorbital.com


How to tell if your site stinks

Blogs 101

Best of the Blogs

Choosing a Web Server Certificate Provider (SSL)

What's New

About Inorbital 

How to tell if your site stinks

Your website looks pretty good — as far as you can tell. But only your customers count. Do they find your site a joy to visit — or an incentive to shop somewhere else? 

With input from Web experts, PROFIT has developed a fast test to help CEOs diagnose common website woes. If any of these statements apply to your site, you'll know what to fix.

Navigational tools aren't easy to find.

You know the frustration of being lost in a website — so never lead your customers astray. "Confusing navigation is the No. 1 problem with Web usability," says Walter Schwabe, owner of Fusedlogic Inc., a tech consultancy in Edmonton. Ensure the buttons and links that take people from page to page are clear, and maintain a consistent navigation structure throughout. If your site is big, consider adding a site map or search engine. 

Is bad website design hurting your business? This quick checklist for CEOs can help you find out   By Laurier Mandin  

Coalition Against Ugly Websites

Read More

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Blogs 101

A blog is often a mixture of what is happening in a person's life and what is happening on the Web, a kind of hybrid diary/guide site, although there are as many unique types of blogs as there are people.

People maintained blogs long before the term was coined, but the trend gained momentum with the introduction of automated published systems, most notably Blogger at blogger.com. Thousands of people use services such as Blogger to simplify and accelerate the publishing process.

Blogs are alternatively called web logs or weblogs. However, "blog" seems less likely to cause confusion, as "web log" can also mean a server's log files.

Best of the Blogs (Forbes Magazine)

Arik Hesseldahl, 02.12.04, 3:00 PM ET

NEW YORK - One of the earliest promises about the World Wide Web was that it would put some of the power of the press back in the hands of regular people. The same people who once wrote thoughtful polemics or commentary on handbills and in pamphlets of limited circulation, or through the occasional letter to a newspaper editor, could, at least in theory, reach the entire Internet-connected world with their ideas. Some who embraced the Web early went on to become media barons all their own.

Personal Web publishing has taken off in fits and starts over the last decade. It used to be that if you couldn't decipher the arcane commands of Hypertext Markup Language, you'd either have to learn it or hire someone who understood and could publish your work for you. Weblogs, or blogs, have changed that, primarily because they are so easy to use.

The method of blogging allows for publication on a whim, when the mood strikes, making the "blogverse," as some like to call it, one of the first places to look for reactions to the happenings of the day, and in specific areas of interest.

As yet there isn't a particularly good mechanism to search for good blogs on specific topics. As you might expect, there's a good deal of junk to sort through obscuring the pearls. For the range of topics we've selected, ranging from travel and technology to economics and film, we've sought to save you some of the trouble for several topics.

Best Politics Blogs Best Tech Blogs
Best Travel Blogs Best Movie Blogs
Best Food Blogs Best Sports Blogs
Best Medical Blogs Best Economics Blogs

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Choosing the right web server certificate provider is more about trust than a matter of cost (SSL)

InstantSSL - SSL Certificate Authority EnTrust Verisign
IPS CA Thawte GeoTrust
By Automation Services Co., Inc.
Posted Monday, January 24, 2005

In our previous security article, we identified the reasons why SSL web server certificates are necessary for e-commerce sites. To review, you need to acquire and use an SSL certificate if your website…

  • Conducts online transactions.
  • Collects or sends sensitive or personal information.
  • Needs to inspire visitor trust

The last item is very important when choosing a certificate provider, or for that matter, when planning your enterprise’s Public Key infrastructure. For this discussion, we’ll limit our choices to the top three online Certificate Authorities: Verisign, Thawte, and Entrust.

Most Certificate Authorities (CA’s) recognize that real people are dealing with real uncertainties, especially since an increasing number of online users are becoming informed of the real dangers of the Internet. From the visitor’s point of view, confidence is everything. Who are they sending their private information to? How many parties will the information pass through? Will that information be protected against fraud, identity theft, and general eavesdroppers?

All CA’s use the same underlying SSL and encryption technologies to produce and manage their certificates. They also offer similar “site seals” - clickable images you can place on your web pages to visually boost visitor confidence – to “vouch” for your online identity.

CA’s differ mainly in the ways they authenticate and verify your business identity. Those that more strictly authenticate and verify your information are able to embed that information within your digital certificate, which in turn can be viewed and confirmed by website visitors. In theory, the more information visitors trust has been independently verified, the more confident they can be when doing business with you.

thawte, acquired in 2000 by VeriSign, is known for using the most stringent authentication and verification procedures, requiring proof of domain name ownership and other legal documentation to complete the enrollment process. However, thawte has recently added a low-cost certificate option, the SSL123 certificate, for those who need a certificate issued in minutes and validated only in the respect of the registered domain name.

Verisign, on the other hand, has a much less-involved enrollment process. To compensate, Verisign’s approach is to offer NetSure “insurance” that protects you against economic loss resulting from unauthorized or illegal use of your SSL certificate. Verisign also offers packages that bundle SSL Certificates with online payment services, network security auditing, e-commerce security analysis, and website monitoring.

Entrust’s enrollment / verification process is similar to thawte’s, and their certificates are comparatively cheaper than the other two players. Entrust certificates are compatible with most browsers, but currently doesn’t offer step-up certificates (see below) or Verisign-like fraud protection.

Both thawte and Verisign offer standard SSL certificates and “step-up” certificates (SGC SuperCert and Secure Site Pro, respectively). These certificates extend full 128-bit encryption to international users whose browsers, due to export laws, only support 40-bit or 56-bit encryption capabilities. According to thawte’s website, these browsers generally run on Windows 2000 operating systems that shipped prior to about March of 2001 and did not subsequently have Microsoft's High Encryption pack or Service Pack 2

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What's New at Inorbital?

We've recently extended our office hours to 8am - 7pm and also welcome Nick Efimov to the Inorbital team.

Since our last issue we've helped design & launch the following web sites:

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About Inorbital.

Our Services include:

Professionally crafted award-winning web development with user objectives driving the design. The freshest principles as they apply to a clean, clear and successful web experience. This combined with our ultra-strong programming skills Inorbital is poised to deliver your web presence at the highest level.  

Cheers and the best to all during the upcoming summer season.

Thank you for your continued support!  If you have any suggestions, tips, or other comments please e-mail them to us at: newsletter@inorbital.com

20 Maud Street, Suite 306   M5V 2M5
416.408.0837 / 1.877.891.6804
www.inorbital.com


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