Look and feel
Does your site look dated?
Does your site look unprofessional?
Are the colours not appearing as they should on different browsers and screen resolutions?
Does the site portray the corporate image successfully?
Is your site optimized for mobile browsing?
Are the graphics on your existing site poorly rendered?
Does the site lack the proper image sizing and organization?
Do you often get visitors who can not find information?
Should you be offering more in terms of customer service and support?
Do you have a high percentage of cancelled or aborted transactions?
Do you have any products or services that you would like to sell online?
Would you like to offer additional features to your ecommerce site? I.e. sale items.
Do you have an inefficient or insecure way of processing online transactions?
Would you like to expand your product catalogue?
Is the content on your site irrelevant or out of date?
Do you need to expand or edit the content on your site?
Does your site lack visitors?
Do your competitors sites rank higher than yours in search engine results?
Is your site compliant to the accessibility standards legislated by your government?
Do your competitors have better web presence than you do?
About the Author
Tony Tullio is a veteran in the interactive business and Director/Founder at Inorbital and always looking for great web apps and useful websites. Let us know what you think about this topic by commenting or rating or connect with him via Twitter