Yahoo Bing and SEO

Jun 16, 2011

google bing yahoo

By the latest numbers, Google currently holds more than 85% of the market share for search traffic in the United States, registering more than 2 billion hits per day. What makes those numbers even more impressive is that they've been steadily rising for years, with no serious competitor in sight.

Sure, Yahoo and Bing are popular, but neither one (nor even both of them put together) can come anywhere close to matching Google's popularity. So that means you should be able to ignore them when it comes to search engine optimization, right?

Actually, it doesn't. Even though Google might represent the lion's share of the market, there are three very good reasons you shouldn't ignore Yahoo, Bing, or any of the other major search engines that pop up in the future:

15% is a lot higher than 0%. Few companies in any industry can afford to ignore 15 customers out of 100, and yours probably can't either. In fact, if you could just dominate your competition on the other two major search engines, you'd probably find a very profitable niche.

Sometimes, small groups of consumers prefer one engine to another. It could be that, for whatever particular reason, you have a small group of customers that really like using Yahoo, Bing, or some other search engine. For that reason, it makes sense to at least pay attention to your rankings and see what kind of traffic is coming in.

SEO can change in the blink of an eye. Remember, 10 years ago few people had even heard of Google, and companies like America Online were still flying high. Things can change quickly on search engines – and so can your page rank and position – so spreading your efforts in a few different directions is almost always going to turn out to be a wise move.

About the Author

Tony Tullio

Tony Tullio is a veteran in the interactive business and Director/Founder at Inorbital and always looking for great web apps and useful websites. Let us know what you think about this topic by commenting or rating or connect with him via Twitter