How to Avoid Going to the SPAM Folder: Manage Your Subject Line
Dec 10, 2014
Your subject line will be a huge determinant to your email's ability to get into the inbox. It's the first thirty-five to fifty characters of an email subject line that users see. The reality is that you should not write an email subject line that is significantly longer than that because the longer your email subject line is, the more likely it would be flagged as spam.
For the purposes of spam control, you'll just want to remember three primary rules:
- Shorter is better! (But not less than five or six words)
- Don't rely on words that are included in the "spam words" list.
- Avoid using all caps or special characters in your email. They may end up resulting in having you flagged as spam.
- Using phrases like “Click here!” or “Once in a lifetime opportunity!”
- Excessive use of exclamation points!!!!!!!!!
- USING ALL CAPS, WHICH IS LIKE SCREAMING AT THE TOP OF YOUR LUNGS VIA EMAIL (especially in the subject line).
You can get away with using "spam words" in your subject line if you have a great sender reputation and use them with moderation. However, if your test email goes to the spam or junk folder and you have a spam word in your subject line; your first test fix should be to remove it.
About the Author
Tony Tullio is a veteran in the interactive business and Director/Founder at Inorbital and always looking for great web apps and useful websites. Let us know what you think about this topic by commenting or rating or connect with him via Twitter
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