Website Owner's Manual: The Blog
This Blog consists of popular issues pertaining to website content management, security, accessibility, search engines, social media, ecommerce and stories regarding new and valuable web design tools and resources we think you might be interested in. As always, let us know what you think.
Apr 12, 2017
Kentico EMS edition allows you to leverage its built in online marketing features with the structure of the content management system to allow you the ability to deliver your web visitors customized content.
Mar 27, 2017
Imagine taking all of the third party marketing tools you use and combining them with your CRM. Now imagine taking all of those tools and building them into the backend of your website’s content management system. The result is Kentico EMS Edition. A system so powerful and intelligent it can do everything from personalizing site content to carrying out complex marketing automation processes.
Feb 08, 2017
When sourcing a digital agency to partner with for your next website project
remember to consider these 7 key factors.
Jan 29, 2017
Key questions to consider for your next membership site.
Nov 09, 2016
Every non-profit organization is different and so your web presence should be crafted from the outset with your unique needs in mind. It's important that your digital agency come prepared with the understanding of these needs and objectives.
Aug 15, 2016
We've assembled the most important website design tips for associations and membership organizations and narrowed in on the top 10 listed here.
Jul 14, 2016
There are several opportunities to generate additional forms of income from your association's website. Often it just means repackaging what you are already providing your members in marketable upgrades or packaged as purchasable products and services.
Apr 20, 2016
Design trends come and go because they don't always solve the problems that users have. Frequently they are more like fads or fashion that don't have any real purpose. However the 5 trends I've described here are the exception and valuable because they improve the overall user experience.
Mar 23, 2016
Provide your members incentives to login and they will keep coming back. What will your members value more than anything else? A) Information that will make them better at what they are doing and B) ways to save them time. Do this well and you will have an engaged audience who will continue to use your membership site for the value it adds for years to come. It's always a good idea to mix free and paid content because it gets users interested in learning more along with another incentive to join.
Feb 16, 2016
One of the most common questions we get from potential clients when interviewing us is what makes a successful project relationship. The answer has evolved over the years to “trust your professional”. Whether its your IT person, chef, designer or project manager. We in turn learn to trust our client’s after all they are the product experts and we are just students.
Jan 24, 2016
Many corporations have legacy intranets that just don’t get utilized because they are clumsy complicated systems that everyone dreads using from the administrators to the employees. These antiquated complex intranet systems are a thing of the past with todays integrated enterprise Content Management Solutions.
Jan 19, 2016
How to make your Membership / Association website Rock? When planning a membership website it always key to consider your audience and their tasks. When in doubt lean towards easier and simpler when scoping features and functionality. Listen to your designer and follow these rules for success.
Jan 09, 2016
Google suggest a few small things that will have a big impact for your mobile website users. These are obvious but often overlooked tips.
Jan 03, 2016
Every association is unique in the way it operates. That's why standard systems often don't work. Over the years of working with a variety of associations and non-profits We've come to understand each organization has a unique process of managing new members and renewals.
Oct 13, 2015
A sitemap is a list, chart or visual diagram representing the hierarchical structure of the pages in a website. It’s used as a website design planning tool to map out the site navigation and content. It will identify site structure, architecture and page hierarchy.
Oct 05, 2015
So you can never be 100% certain what might be considered perfectly optimized content however several recent studies from search results suggests that Google will consider it "poor content" if you do the following in your website...
Oct 04, 2015
To figure out which keywords work best for you, you’ll have to do some research. Start with Google's AdWords Keyword Planner and go from there.
Sep 18, 2015
We had so many tweets for this years Web Unleashed event we decided to create a blog post with our favourite listed here.
Sep 15, 2015
You know it’s important to protect your data so here are some crucial tips to avoid getting hacked.
Mar 09, 2015
People mess-up and technology fails. Plan for this and you'll be better prepared for when it does happen. The following are some simple steps to put into place with your IT department, IT supplier or web hosting partner.
Dec 24, 2014
WordPress is the most popular CMS on the market powering more than half of all content managed websites and Kentico is an established .NET based enterprise content management system with just a fraction of WordPress’s market. That’s ok with us. We’ve built many a site with WordPress but keep coming back to Kentico for variety of reasons. Here are just the top 7. Ultimately the biggest reason to go with Kentico is our clients love it! We’ve never had a client leave Kentico for another platform in the 5 years we’ve been working with it.
Dec 10, 2014
Your subject line will be a big determinant to your email's ability to get into the inbox. It's the first thirty-five to fifty characters of an email subject line that users see. The reality is that you should not write an email subject line that is significantly longer than that because the longer your email subject line is, the more likely it would be flagged as spam.
Oct 27, 2014
Here's a handy list of simple Search Engine Optimization (SEO) meta-tag optimization tasks you can do yourself. Improve your search results ranking by incorporating some time to make sure your meta data is optimized for google. This by all means is not an exhaustive list but a few simple tasks that you can do yourself in a few minutes.
Sep 26, 2014
A CRM is a Contact Management System that uses a database to house data and reports on all facets of your collected customer information. It’s essentially a turbo-boosted contact database but these days it can be much more than that when you integrate your CRM with your website.
Apr 21, 2014
Ongoing website maintenance provides website owners the assurance that their site is being taken care of with preventive measures and to accommodate the changing environment around it. A series of tasks should be part of any website owners' to do list to keep your site from becoming obsolete and ineffective. We’ve listed some essentials from our arsenal of services in our maintenance plan. Cut and paste to make your own maintenance plan tailored to your needs and budget.