||Approach A: Tweak What You Have
This approach is the easiest to adopt and it essentially meansÂ making your existing desktop version not appear “broken” in mobile browsers. Depending on when and how your site was built, this may either be a complicated or relatively painless approach. The website will end up looking and operating the same as on desktopÂ with the use of placeholders for non-mobile friendly web parts, such as Flash. It’s a cost effective way of not disregardingÂ users with an unusable site.Â
This approach is rather quick and requires minimal effort to implement. However, there will be times that the experience will not be ideal for mobile screens. The downloading of large assets and styles can slow down the overall performance and the site can be tricky to navigate on a smaller screen.
Approach B: Adaptive Layout (Media Queries)
Most modern browsers, including mobile ones, should now be able to query such things as width, height, device width and height, orientation and more. This has led to more web designers using media queries in order to provide responsive designs to their visitors.
This approach is quick, relatively cheap, and will result in improved readability on mobile screens. However, older browsers may not be easily supported and visitors will face a short learning curve with the new navigation.
||Approach C: A Dedicated Mobile Website
A website dedicated to mobile users aims to deliver an optimized, and often very different, experience to visitors. Mobile websites can take on a life of their own and often requireÂ research and analysis in order to prioritize and deliver the most important content to users.
Mobile websites, from the likes of eBay and Amazon, show a very different strategy than their desktop equivalents because screen space and file sizes are at a premium.
Approach X: Native Apps
Finally, another option to consider is a native app. Apps can be the ultimate in an optimized, streamlined journey for visitors, and they often have native controls. Several properties, such as eBay, Twitter and Amazon, have clear user goals and have therefore invested time and effort into creating native apps that provide the best possible experience on a wide range of devices.
The advantages for a native app are streamlined web journeys where device controls are native and optimized for the platform the app was designed for. It also makes for a lightweight solution using minimal bandwidth. The drawbacks can be that it requires custom development and cost to build and maintain. These apps will also need 3rd party approval before the app is available in stores.
Call or email us to learn more about your mobile options.