Supporting BioScripts growing national network of clinics, pharmacies, and patient support programs.
BioScript solutions is an organization that is committed to helping patients with chronic illness achieve the best possible outcomes by providing access to complex, specialty drug therapies and delivering full-service specialty care solutions.
Challenges for this project were to unify the design and create a logical user experience from the Information Architecture up to User Interface controls. The needs of the client also required us to develop a website in a modular way to accommodate the many different layouts that were custom tailored to each page.'
Scope of Work
The goal of the project was to unify the BioScript brand and improve the user experience of the website. The old website focused on four main service offerings and branded each of these differently. This caused confusion in the overall aesthetic and visually positioned the company as being made up of four separate entities.
Other business goals of the project included providing BioScript with a website that is easy to administer and maintain.
BioScript was looking for a flexible structure that could be customized based on their variety of information when creating new pages. When we started the wireframing stage we took this into consideration and designed the pieces of the pages as reusable widgets that could be mixed and matched to build out a new page or add sections to an existing one.
A big focus for the design was creating their Find a Clinic or Pharmacy section of the site. We spent a good amount of time wireframing and prototyping out this part of the site to ensure a good user experience.
Building the website with Kentico MVC has afforded the client flexibility and ease in editing the content and managing the website. Leveraging page builder and custom widgets, the clients functional and administrative needs were met without the need for templates.
Kentico form builder allowed us the flexibility to add rows to a page that had a variety of layouts. From within these sections we could then add widgets that would adjust to column widths and satisfy the design criteria.
Building the website with Kentico MVC has afforded the client flexibility and ease in editing the content and managing the website.
A minimal design that focused on the information and small interactions to elevate the quality of the site was the focus of this build. Using imagery that focused on human interaction to help connect to the user and make it feel less like a typical medical website.
BioScript Solutions was awarded the site of the month by Kentico for it's simple design and feature rich build. The website allows them to continue to challenge the status quo of care models and technology by finding new approaches to providing the best care possible for our patients.
the website is futureproof, built on modern best practice codes and content is easy to manage. Kentico MVC has ensured flexibility and ease for BioScript's team, while the Page Builder and Custom Widgets help achieve all the client's functional and administrative needs. Now, driving brand awareness, improving user experiences, and generating better leads is possible.
Key Criteria for Using Kentico
Page builder helped because every page on the website needed a custom layout that was tailored to the content. Adding widgets that would connect structured data or Page specific content made it easy to get the exact layout that the client was looking for.