Website Owner's Manual: The Blog
This Blog consists of popular issues pertaining to website content management, security, accessibility, search engines, social media, ecommerce and stories regarding new and valuable web design tools and resources we think you might be interested in. As always, let us know what you think.
Jun 21, 2017
Kentico has out of the box functionality that allows you to run and analyze cross-channel digital marketing campaigns without the need for any third party modules. Campaigns are set up around conversion points and actions are weighted according to values you determine important. This allows you to gain insight into the effectiveness of your campaigns and make the appropriate adjustments to them to increase conversions.
May 05, 2017
Kentico EMS edition allows you to leverage its built in online marketing features with the structure of the content management system to allow you to design and implement complex marketing automation processes.
Apr 12, 2017
Kentico EMS edition allows you to leverage its built in online marketing features with the structure of the content management system to allow you the ability to deliver your web visitors customized content.
Mar 27, 2017
Imagine taking all of the third party marketing tools you use and combining them with your CRM. Now imagine taking all of those tools and building them into the backend of your website’s content management system. The result is Kentico EMS Edition. A system so powerful and intelligent it can do everything from personalizing site content to carrying out complex marketing automation processes.
Feb 08, 2017
When sourcing a digital agency to partner with for your next website project
remember to consider these 7 key factors.
Jan 29, 2017
Key questions to consider for your next membership site.
Nov 09, 2016
Every non-profit organization is different and so your web presence should be crafted from the outset with your unique needs in mind. It's important that your digital agency come prepared with the understanding of these needs and objectives.
Aug 15, 2016
We've assembled the most important website design tips for associations and membership organizations and narrowed in on the top 10 listed here.
Jul 14, 2016
There are several opportunities to generate additional forms of income from your association's website. Often it just means repackaging what you are already providing your members in marketable upgrades or packaged as purchasable products and services.
Apr 20, 2016
Design trends come and go because they don't always solve the problems that users have. Frequently they are more like fads or fashion that don't have any real purpose. However the 5 trends I've described here are the exception and valuable because they improve the overall user experience.
Mar 23, 2016
Provide your members incentives to login and they will keep coming back. What will your members value more than anything else? A) Information that will make them better at what they are doing and B) ways to save them time. Do this well and you will have an engaged audience who will continue to use your membership site for the value it adds for years to come. It's always a good idea to mix free and paid content because it gets users interested in learning more along with another incentive to join.
Feb 16, 2016
One of the most common questions we get from potential clients when interviewing us is what makes a successful project relationship. The answer has evolved over the years to “trust your professional”. Whether its your IT person, chef, designer or project manager. We in turn learn to trust our client’s after all they are the product experts and we are just students.
Jan 24, 2016
Many corporations have legacy intranets that just don’t get utilized because they are clumsy complicated systems that everyone dreads using from the administrators to the employees. These antiquated complex intranet systems are a thing of the past with today's integrated enterprise Content Management Solutions.
Jan 19, 2016
How to make your Membership / Association website Rock? When planning a membership website it always key to consider your audience and their tasks. When in doubt lean towards easier and simpler when scoping features and functionality. Listen to your designer and follow these rules for success.
Jan 09, 2016
Google suggest a few small things that will have a big impact for your mobile website users. These are obvious but often overlooked tips.
Jan 03, 2016
Every association is unique in the way it operates. That's why standard systems often don't work. Over the years of working with a variety of associations and non-profits We've come to understand each organization has a unique process of managing new members and renewals.
Oct 13, 2015
A sitemap is a list, chart or visual diagram representing the hierarchical structure of the pages in a website. It’s used as a website design planning tool to map out the site navigation and content. It will identify site structure, architecture and page hierarchy.
Oct 05, 2015
So you can never be 100% certain what might be considered perfectly optimized content however several recent studies from search results suggests that Google will consider it "poor content" if you do the following in your website...
Oct 04, 2015
To figure out which keywords work best for you, you’ll have to do some research. Start with Google's AdWords Keyword Planner and go from there.
Sep 18, 2015
We had so many tweets for this years Web Unleashed event we decided to create a blog post with our favourite listed here.
Sep 15, 2015
You know it’s important to protect your data so here are some crucial tips to avoid getting hacked.
Mar 09, 2015
People mess-up and technology fails. Plan for this and you'll be better prepared for when it does happen. The following are some simple steps to put into place with your IT department, IT supplier or web hosting partner.
Dec 24, 2014
WordPress is the most popular CMS on the market powering more than half of all content managed websites and Kentico is an established .NET based enterprise content management system with just a fraction of WordPress’s market. That’s ok with us. We’ve built many a site with WordPress but keep coming back to Kentico for variety of reasons. Here are just the top 7. Ultimately the biggest reason to go with Kentico is our clients love it! We’ve never had a client leave Kentico for another platform in the 5 years we’ve been working with it.
Dec 10, 2014
Your subject line will be a big determinant to your email's ability to get into the inbox. It's the first thirty-five to fifty characters of an email subject line that users see. The reality is that you should not write an email subject line that is significantly longer than that because the longer your email subject line is, the more likely it would be flagged as spam.
Oct 27, 2014
Here's a handy list of simple Search Engine Optimization (SEO) meta-tag optimization tasks you can do yourself. Improve your search results ranking by incorporating some time to make sure your meta data is optimized for google. This by all means is not an exhaustive list but a few simple tasks that you can do yourself in a few minutes.
Sep 26, 2014
A CRM is a Contact Management System that uses a database to house data and reports on all facets of your collected customer information. It’s essentially a turbo-boosted contact database but these days it can be much more than that when you integrate your CRM with your website.
Apr 21, 2014
Ongoing website maintenance provides website owners the assurance that their site is being taken care of with preventive measures and to accommodate the changing environment around it. A series of tasks should be part of any website owners' to do list to keep your site from becoming obsolete and ineffective. We’ve listed some essentials from our arsenal of services in our maintenance plan. Cut and paste to make your own maintenance plan tailored to your needs and budget.
Dec 04, 2013
Over the years we've been known here at Inorbital to use terms that our clients have never heard of (and may never need to again) and in order to enlighten and explain what we mean when we say things like "mock-up” or "beta release” here is our ever evolving glossary of terms.
Oct 17, 2013
Website content always matters but even more so when it comes to Non-profits and their web presence. The need to establish credibility and confidence is of utmost importance when persuading your audience to engage and donate. These best practices and principles will help get your message across to your audience and to engage them no matter what your call to action.
Sep 21, 2013
Here are 5 important attributes of a great homepage. Do these well and your web presence will be a big benefit to your organization. A good start is to keep your site focused and clutter free while always considering SEO.
Sep 09, 2013
They may not be very glamorous but using check-lists ensures the obvious and not so obvious procedures don’t get overlooked. Here at Inorbital we have several check-lists from project kick-off to post launch and maintenance tasks. Here are some of our check-lists that you can use and modify for your studio.
Aug 15, 2013
These types of websites share many of the same planning strategies as most websites. They need to be user friendly, easily navigable, and have a clean and clear look and feel. However non-profit websites have some particular needs to consider in addition to a standard website. A non-profit website needs to be easy to learn about the cause, what they do and how to get involved and most importantly how to donate.
Jul 25, 2013
The following list summarizes some of the essential project planning elements for any healthcare related website project, be it a major hospital or a local medical clinic web page. We have assembled 6 key facets that are specific to our approach in planning these types of projects. This article will act as a guide when dealing with common needs and goals for your healthcare organization’s website design and development.
Apr 22, 2013
Far to often architecture websites are overwhelmingly designed for architects whereby totally missing the point that architects are not their target audience. If they are, then perfect, however if you are planning to revitalize your website consider who you are speaking too. The web is a great communication platform and what better way than to connect and communicate with your audience! Your audience may just be looking to pre-qualify a firm, checkout your portfolio, learn about the team and experience and how to get in touch. Make this easy and your site will be one step closer to success.
Apr 19, 2013
The Accessibility for Ontarians with Disabilities Act (AODA) is a set of guidelines and standards which helps to achieve accessibility for Ontarians with disabilities. In the context of websites and web content, although only organizations large in size or belonging in the public sector require compliance by law, it may be a good strategy nevertheless to conform even if you're not.
Mar 25, 2013
What you need to know before taking on the role of managing website content with a CMS. No matter what Content Management System you are using these important time saving tips will make the job that much easier.
Nov 12, 2012
Responsive Design is a way of coding a website so that it adjusts according to the resolution of any screen. Depending on the size, the website will adapt to fit appropriately. All the elements of the website will adjust, move and resize, making your viewing experience seamless across all devices.
Sep 30, 2012
Make sure you follow this simple checklist when launching any new website. It doesn't end with these 6 tasks but does start here. Enlist in a proven qualified SEO specialist for help to get quantifiable results.
Sep 19, 2012
Kentico 7 looks sweet with some great improvements we've listed here.
Jun 14, 2012
After thoroughly enjoying reading the Steve Jobs biography I thought long and hard about what I learned and can apply to my business. Much of the book deals with Jobs’ peculiarities and very interesting character traits that will only work for Jobs and really couldn't be applied to anyone else. So what did I take away from the read? A lot but here are 5 things that can be instilled into any good business.
Apr 12, 2012
Here is a collection of our favourite "useful" web based apps and services we use on a regular basis. They aren't listed in any particular order or categorized but we here at Inorbital believe they are worth featuring. Some are free and some are subscription based or pay per use. All are reasonably priced and reputable. Take a look and let us know what you think by commenting to this post below or rating the post overall.
Mar 23, 2012
Some simple rules to follow when creating and sending promotional emails. This does NOT guarantee that your email will not be flagged as junk but it will help with some common triggers and know issues.
Mar 16, 2012
The most effective way to enter a social networking strategy is to implement this page tool widget into the page template so your site will link with other social media programs and helpful page tools. This helps your visitors share, save, and subscribe to your content, resulting in: easy distribution, more traffic, better rankings and extended reach.
Feb 14, 2012
There are several advantages of cloud hosting over shared web hosting or even over dedicated server hosting. Here at Inorbital we have worked with many types of hosting scenarios over the years however we are now more and more utilizing cloud hosting for the reasons described in this post.
Oct 10, 2011
General suggestions and best practice
- Don't upload images directly from digital camera
- When uploading images to CMS resources arrange them into folders for easy navigation.
- Add logical file names whenever you can
- Choose a font type that’s been consistently used in the site
- Do not adjust font size unless the text in question is used for heading purposes
- Avoid adding color to text as much as possible. Use default site color scheme to ensure consistency
- If possible, use desktop or online applications (see above) to crop and resize images
- Images should not include any border.
- Image links should not include a border. Set border value to zero.
- When inserting a link, if the link refers to an external website, update link to have it open in a new window
- Avoid overusing, all caps, italic and underlined formatting
- When inserting images, insert caption for the alt tag value for accessibility purposes
- Where possible, when inserting a link and deciding on the link text, use text to describe information that’ll be displayed when link is accessed
Sep 30, 2011
Agile software development is a group of software development methodologies based on iterative and incremental development, where requirements and solutions evolve through collaboration between self-organizing, cross-functional teams.
These notes are from the recent webinar `Attitudes to Abolish When Adopting Agile`
Sep 26, 2011
An RFP, is an invitation or a document, which contains your requirements written in detail, and is used to urge vendors to make a bid in order to work on your project. Now, there are a few guidelines to follow when writing an RFP. Suppose you have decided to redesign your website. Your RFP is going to be a blueprint for the vendors.
Sep 21, 2011
I had the opportunity to go through all new features of Kentico 6.0 and wrote a list of the most useful ones at the moment, possible useful ones for the near future and some we already have been trying to overcome
Sep 09, 2011
Generating inbound links to your small business website is one of the most effective ways to build up your search engine profile. It's also one of the most tedious, time-consuming, and difficult. In fact, it's probably that part of link building that makes it such an effective form of SEO; not only does having other companies linked to you show Google, Yahoo, and Bing that your site is valuable, but it isn't that hard to overtake your competitors who probably gave up after a few attempts.
Jun 16, 2011
By the latest numbers, Google currently holds more than 85% of the market share for search traffic in the United States, registering more than 2 billion hits per day. What makes those numbers even more impressive is that they've been steadily rising for years, with no serious competitor in sight.
Jun 09, 2011
In case you haven't heard, or figured it out on your own, a winning search engine optimization campaign can be a little bit difficult to execute. That's not to say that it's hard, exactly, just that it takes a lot of time, work, and especially patience. Who has a surplus of those these days?
Jun 07, 2011
This is our proven method for planning and building custom bullet-proof online registration forms
Jun 07, 2011
Here are some often overlooked essentials when planning a new website. Whether you are redesigning your existing corporate web presence or adding new functionality to improve ROI these 5 points need to be considered and evaluated by the website team.
May 15, 2011
For savvy business owners and marketing managers, the most important thing about a proposal for a new (or redesigned) small business website isn't the fee listed at the bottom – it's what kind of value they're really going to get for their investment. But how can you figure out whether you're about to pay for something that's going to help you grow your business, or an expense you'll wish you could get back in a few month’s time?
May 14, 2011
In recent years, web design – even for small and medium-sized businesses – has gotten to be a big
business. For business owners and marketing managers, this means more choices than ever when it comes to vendors and personnel, not to mention a very wide range of fees. Given that two small business web design teams in the same city could vary on what they charge from a few thousand dollars to what you'd spend on a luxury auto, how can you tell how much a small business web design, or redesign, should really
May 12, 2011
If you've ever attended a martial arts school, then you probably already know that one of the very best ways to website is to not actually be in one in the first place. If you're not hanging around in the kinds of places where fists tend to fly or can quietly remove yourself before they do, then you aren't very likely to be injured, get thrown in jail, etc.
May 10, 2011
Virtually all of today’s websites are built using a web content management system (CMS). A common approach is for organizations considering updating their web presence is to take greater control over the content updates and maintenance a requirement solved with a good CMS.
May 07, 2011
Not sure how to start blogging? Here is a collection of 6 simple best practices for crafting search engine friendly blogs. For this blog we recruited Sean Hurley, SEO Consultant and President of 96Robots.
Jan 24, 2011
Here are some key tips to consider when selecting your domain name for your website. We often get asked for our opinion when presented with the clients 4-5 top choices. These are guidelines and should be taken into consideration where possible.
Dec 28, 2010
There’s already more than enough reviews and summaries about this book but I did want to add to the cornucopia of info by saying what a great and inspiring read this is. It’s really a Business 2.0 approach based on the similar rules of Web 2.0.
Nov 22, 2010
This post lists some valuable PCI (Payment Card Industry) compliance tips and links to more helpful information and resources.
Oct 24, 2010
The following summary of quick tips will help you better understand the web's complex accessibility rules and make implementation a less daunting effort. Stick to these fundamentals to make your websites usable and accessible right from the planning and design stages.
Sep 09, 2010
"Many of the people responsible for a website don''t have a clue what''s required to build one and keep it up and running. The job of planning, launching, and managing a site often falls to people who have little or no experience in web design or development. Website Owner''s Manual is for the thousands of marketers, IT managers, project leaders, and business owners who need to put a website in place and keep it running with a minimum of trouble."
Aug 10, 2010
The following are a few fundamental mandatory guidelines to communicating by email here at Inorbital. Clear effective emails are essential to make it easier for recipients to fully understand your message the first time. We all receive mounds of emails (our clients get even more) so ensuring your email is clear and easy to understand is fundamental to getting the response back you want.
Jul 15, 2010
Considering using the latest CSS3 and HTML5 features but not sure if they are widespread browser accepted? Well we've tested a few cool and useful styles that work today. No need to wait until 2012 when HTM5 is to be approved.
Apr 08, 2010
How do you determine if SharePoint is right for you? What are some of SharePoint’s (SP) strengths and weaknesses, and how do these attributes match up with a business’ needs and objectives?
Feb 21, 2010
Do-it-yourself SEO basics: SEO stands for Search Engine Optimization which is the science behind how to rank better in search engine results. Generally search engines like content rich websites. The more relevant information pertaining to your topic and keywords the more likely your site will get indexed by the search engine.
Jan 11, 2010
What all website owners need to know about Meta Tags.
What are Meta tags? A "meta tag" is HTML code which is located in the "header" of your webpage.
Oct 28, 2009
Answer These 7 Sets of Questions to Help Identify Your Redesign Requirement