4 Tips for Setting Your Small Business Web Design Budget
May 14, 2011
In recent years, web design – even for small and medium-sized businesses – has gotten to be a big business. For business owners and marketing managers, this means more choices than ever when it comes to vendors and personnel, not to mention a very wide range of fees. Given that two small business web design teams in the same city could vary on what they charge from a few thousand dollars to what you'd spend on a luxury auto, how can you tell how much a small business web design, or redesign, should really cost you?
Obviously, there's no one set guideline to answer that question. What we can are for you, however, are for good tips for setting your small business web design budget:
Think about your needs. The most important factor in the cost of your small business website isn't the company you choose, but what kinds of needs and features are most important to you. Make a list of the things you think you'll need before you start the process. Your ideas might change over time, but at least you can begin by talking about a more specific potential website with design teams and compare proposals that are in line with those requests.
Get some quotes and compare them. At a certain point, you'll just have to collect a few proposals and see what kind of ranges are available from the vendors whose work you are most impressed with. Don't just look at the raw numbers, however, also compare what kinds of features and ongoing services are included in the prices you see.
Run the numbers. Ultimately, a good web design will pay for itself over time – even if it costs a lot more than one that wasn't as strong. That's because a high-quality, search engine optimized site can easily draw hundreds of visitors every week. If your new site can help you turn even a very small percentage more of them into paying customers, that will quickly turn into a great return on your investment.
Trust your gut feeling. More often than not, even the most inexperienced web design clients recognize quality when they see it. Remember that your small business website is a big deal, and a very important piece in your marketing mix. If you find a designer or team that you think can help make it better, go with your instincts.
About the Author
Tony Tullio is a veteran in the interactive business and Director/Founder at Inorbital and always looking for great web apps and useful websites. Let us know what you think about this topic by commenting or rating or connect with him via Twitter