How Can You Know if Your Web Design Quote Represents a Good Value?
May 15, 2011
For savvy business owners and marketing managers, the most important thing about a proposal for a new (or redesigned) small business website isn't the fee listed at the bottom – it's what kind of value they're really going to get for their investment. But how can you figure out whether you're about to pay for something that's going to help you grow your business, or an expense you'll wish you could get back in a few month’s time?
Well, the first thing you can do is look not just at the specs for your new website, or the creative team's samples, but their plan for promoting your website through search engines, social media, and other avenues. Ultimately, your business is only going to benefit from a new website to the degree that it's found and noticed by potential customers. And so, if you want the kind of value that you're still going to feel great about in a year or two, it's important that you have some actionable steps in place to bring visitors to your site before it's ever launched.
The second thing you can do is talk to some former clients and find out what sort of bottom-line results they have seen from working with the design firm in question. While much of their success or failure is going to be determined by what they did, or how competitive they are in their industry, for that matter, you should be able to get a sense of whether previous clients are generally pleased with the work they got or not. If most of them are making money and feel like they got a good deal, then the chances are strong that you will, too.
The easiest way to get great value out of your next small business website is to think less about what you're going to pay for it, and more about what you're going to get back once it's gone live. When it comes to finding that perspective, there aren't many better tools than a concrete action plan and the impressions of previous web design clients.
About the Author
Tony Tullio is a veteran in the interactive business and Director/Founder at Inorbital and always looking for great web apps and useful websites. Let us know what you think about this topic by commenting or rating or connect with him via Twitter