Your Strongest Tool When It Comes to Building Inbound Links to Your Site
Sep 09, 2011
Generating inbound links to your small business website is one of the most effective ways to build up your search engine profile. It's also one of the most tedious, time-consuming, and difficult. In fact, it's probably that part of link building that makes it such an effective form of SEO; not only does having other companies linked to you show Google, Yahoo, and Bing that your site is valuable, but it isn't that hard to overtake your competitors who probably gave up after a few attempts.
To make the process a little more efficient, however, you have to know and understand your strongest tool for getting others to link to you: fresh, interesting content.
There's nothing like a set of well-written, insightful, timely, and industry-specific articles to build interest in your small business website. Why? Because few people are going to send a link to your site simply because you ask; they get plenty of those requests every week, but there's not much reason or incentive for them to divert visitors from their website and towards yours.
When you have a great piece of information or advice, however, that all changes. By linking to you, they aren't just doing you a favour – they are pointing visitors to their site to something that can help them, making their own website more valuable and interesting in the process. In fact, if you have enough good content, you might even be able to get others to link to you without even asking.
So what's the key to making all this work? It's in choosing topics and opinions that aren't just interesting to you, or even to people in your industry, but to the readers of the website you want a link from. In other words, think carefully about what matters to them, and then find a way to provide some timely expertise.
Just about any SEO expert will tell you that having great content is the key to being noticed by search engines. But as it turns out, it's the key to being noticed by other website owners, too.
About the Author
Tony Tullio is a veteran in the interactive business and Director/Founder at Inorbital and always looking for great web apps and useful websites. Let us know what you think about this topic by commenting or rating or connect with him via Twitter