SEO Tasks You Can Do Yourself
Oct 27, 2014
Here's a handy list of simple Search Engine Optimization (SEO) meta-tag optimization tasks you can do yourself. Improve your search results ranking by incorporating some time to make sure your meta data is optimized for google. This by all means is not an exhaustive list but a few simple tasks that you can do yourself in a few minutes.
With any good up-to-date Content Management System (CMS) these days’ content editors now have the power to manage meta data for each page through to site wide. Take the time learn your CMS to take advantage of valuable tools to get your site ranked higher.
The most important meta data tags you should be tracking and adjusting is your <title> and <description> tags. No need to worry about <keyword> tags anymore, Google has devalued the keyword tag making it virtually pointless. The only value the keyword tag is to your competitors to easily view your keywords.
Key tips to managing your Title and Descriptions
Keep title and description tags unique from page to page. Google likes to see distinctly different tags so don't set your all pages to inherent their meta data from your homepage. Keep them distinct even if they are only just slightly different and base them on the content on that page. For example if you are setting the meta data for your About Us page make sure the key words and description actually contain the page title in the tag.
- Try not to exceed 65 characters for your title meta tags or 120 for your description tags.
- Avoid or remove any potential Stop words from your title and description. Stop words are words that carry little to no keyword value. For ex. and, the, are etc. Here's a complete list http://tools.seobook.com/general/keyword-density/stop_words.txt
- Avoid invalid characters from both descriptions and title tags the most common being these non-alphanumeric characters: ! @ # $ % ^ & * ( ) _ + < > ? " : [ ] - = ' ; , . /
- Bonus tip: Make sure each image has a unique Alt tags which describes the image a good idea for both accessibility and SEO.
- Title, Description and Alt tags must be unique
- Keep title under 65 characters
- Keep descriptions between 65 and 120 characters
- Remove stop words or invalid characters
Once you’ve mastered these simple tasks the next step is to take on the task of optimizing your content.
Google likes to see rich informative content. Make sure your copy contains a healthy dose of keywords.
Check and fix any internal and external broken links. There are many resources to help you check for broken links. My favourite is http://www.brokenlinkcheck.com/broken-links.php.
Make sure to include external and internal hyperlinks throughout your page content.
About the Author
Tony Tullio is a veteran in the interactive business and Director/Founder at Inorbital and always looking for great web apps and useful websites. Let us know what you think about this topic by commenting or rating or connect with him via Twitter