6 Popular Guides to Google Analytics
Oct 22, 2009
Traffic reports are required reading for any business looking to generate leads or make sales online. A good analytics program can quickly tell you what’s working and what’s not in your Web marketing campaign. Here at flyte
we love Google Analytics, a free, powerful reporting tool. From www.flyte.biz
By Ron Jones, Search Engine Watch, Aug 24, 2009
Many companies are realizing the "if you build it they will come" mentality to launching a Web site just doesn't work. How do you know if the site is accomplishing the company's goals or not? What can you learn from your visitor's behavior on your site? You need the help of an analytics tool to gain this insight. In this economy, many firms are looking to keep costs down. Google Analytics is a good choice because it provides great statistics for free. This two-part article is for beginners, and will focus on learning the basics of Google Analytics, setting goals, and exploring top reports you will want to view frequently. Part 2 will explore methods for integrating Google Analytics with your AdWords PPC campaign, and how to track social media.
Google Analytics is a free tool that provides statistics for your blog or website. This guide looks at some of the basics to help you get started with this handy tool. Before you start: You'll need to create a Google Analytics account. Refer to the Google Analytics Installation Guide for how to do this. Follow the instructions in step 1 and step 4. Make sure you follow through these steps within Google Analytics and copy the code that you are given - don't copy the code displayed in the Installation Guide.
Google Analytics is one of the best tools out there for analyzing traffic on your website. With a little bit of setup, it will give you an enormous amount of information about who is coming to your site, what they're looking for, and how they're getting there. In fact, it has so much information that it can be overwhelming! Don't let it scare you away. With just a little training, you too will be able to use Google Analytics like a pro.
Like the dashboard of your car, your Google Analytics Dashboard is going to give you a high level overview of what is going on with your site. The check engine light on your car dashboard will alert you that something is up, but unless you’re in a car that self diagnoses and talks to you, it probably won’t give you all the details you need. It is necessary to dig a little deeper to get the specifics. The GA dashboard has a similar intention; to give you a high level snapshot of what’s happening with your website. But for all the particulars you will have to explore a little deeper. We will get to those particulars in future posts.
Google Analytics is a very useful free tool for tracking site statistics. For most users, however, it never becomes more than just a pretty interface with interesting graphs. The resources below will help anyone, from the beginner to those who have been using Google Analytics for some time, learn how to get the most out of this great tool.
About the Author
Tony Tullio is a veteran in the interactive business and Director/Founder at Inorbital and always looking for great web apps and useful websites. Let us know what you think about this topic by commenting or rating or connect with him via Twitter
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