Second article in our 5 part series. From Content to Conversion Series: Harnessing Xperience by Kentico’s AI Power
Personalization used to mean long lead times, developer involvement, and extensive testing. With Xperience by Kentico and Aira, that’s changed. AI now empowers marketers and editors to launch meaningful personalization campaigns in hours, not weeks.
What’s Possible Today
- Segment Recommendations: Aira analyzes user behavior in real-time and suggests meaningful audience segments.
- Content Variants: Instantly create alternate versions of a page or block for different audiences.
- No-Code Setup: Editors can configure personalization directly in the page editor.
Why It Matters for Marketers
- Quickly target high-value audiences.
- Test different messaging for niche segments without tech delays.
- Increase engagement with personalized offers and experiences.
Why It Matters for Editors
- Reduce back-and-forth with development teams.
- Spend more time fine-tuning content quality.
- See instant previews of how different audience groups will experience your content.
On the Roadmap
- Predictive Personalization: AI will automatically deliver content variations based on predicted user intent — no rules required.
- Cross-Channel Personalization: Extend AI-driven experiences to email, ads, and beyond.
Closing
With AI doing the heavy lifting, personalization becomes a powerful tool in your everyday workflow. In our next blog, we’ll explore how Aira enhances content creation and SEO optimization so your personalized content also ranks and converts.
Tony
Director and Founder
Inorbital founder and digital solution architect with over 20 years’ experience planning and directing dynamic web presence and web applications for all types of savvy organizations. When not directing Inorbital you can find him actively trying something completely new. You can schedule a meeting with me here