Predictive Analytics in Your CMS

Your CMS shouldn’t just manage what’s already happened. It should help you anticipate what’s coming. Predictive analytics transforms your CMS from a content repository into a decision-support engine—forecasting conversions, content performance, and user journeys.

With Aira, Kentico’s AI-powered assistant, predictive modeling becomes part of your everyday workflow—empowering teams to act proactively, not reactively.

Why Predictive Analytics Matters

Dashboards tell you where you’ve been. But your customers are moving forward. Predictive analytics gives your digital team the confidence to adapt in real-time and act on what’s likely to happen next.

According to Gartner:

• 79 % of strategists say AI, analytics and automation will be critical in the next two years.
• Only 41 % currently use predictive analytics—leaving most organizations behind the curve.
• By 2025, 95 % of decisions that rely on data will be at least partially automated.

For digital teams, that means relying only on “what happened yesterday” puts you at a disadvantage. Predictive CMS platforms like Kentico move you ahead.

How Aira Brings Predictive Analytics into Kentico

Aira integrates predictive intelligence directly inside Kentico, giving marketers and content teams forward-looking power without juggling third-party add-ons.

• Behavioral Data Analysis – Detects patterns in visitor behavior tied to conversions.
• Conversion Probability Scoring – Assigns predictive scores to leads and contacts, helping prioritize outreach.
• Content Performance Forecasting – Highlights which assets are likely to trend up (or down).
• User Journey Anticipation – Predicts next likely steps, enabling smoother personalization.
• Actionable Recommendations – Goes beyond insight to suggest what you should do next.

Real-World Applications

• Marketing Teams: Redirect budget mid-campaign toward higher-ROI activities.
• Content Managers: Double-down on formats predicted to perform.
• Nonprofits & Membership Organizations: Identify churn risk early and re-engage.
• Agencies & Enterprises: Position your CMS as a proactive growth engine, not just a publishing tool.

Why Kentico is a Contender

Plenty of CMS platforms offer reporting. Few offer prediction. Kentico—with Aira—stands apart by embedding predictive analytics directly in the editorial and marketing experience.

The result?

• Forward-looking insights, not lagging indicators.
• Smarter decision-making, backed by data-driven probability.
• Proactive digital experiences that anticipate user needs.

As Gartner emphasizes, the future is decision-centric analytics. Kentico makes that future accessible right now.

Practical Tips to Get Started

1. Capture complete behavioral data—not just pageviews.
2. Start small: focus on one or two high-impact conversion points.
3. Tie predictions to workflows: ensure insights trigger action.
4. Share insights with stakeholders using stats like Gartner’s to prove value.
5. Monitor, refine, and evolve predictive models as your audience changes.

Conclusion

Predictive analytics turns your CMS from a mirror of the past into a navigation system for the future. With Kentico’s Aira, you gain the foresight to predict conversions, anticipate journeys, and shape strategy before the moment of decision.

In a digital landscape where most organizations still react after the fact, Kentico helps you move first.