Smarter Content Creation

For content-heavy teams, publishing is only half the battle. The other half is making sure every piece is optimized for visibility, relevance, and engagement. Titles, descriptions, meta tags, alt text-all critical, all time-consuming, and often inconsistent when left to manual effort.

That’s where Aira in Xperience by Kentico changes the game. By integrating AI-assisted content creation directly into the CMS workflow, Aira empowers teams to generate SEO-friendly copy, metadata, and variations—faster, smarter, and at scale.

Why Smarter Content Creation Matters

The volume of digital content keeps rising, but so does the competition. If your content isn’t optimized from the start, it risks getting lost. And teams can’t afford to waste hours fine-tuning titles or rewriting metadata for every page.

According to Gartner:

• By 2026, 80% of marketers will integrate generative AI into their content creation processes to reduce costs and improve scale.

• Content velocity (how fast you can create + optimize content) will become a differentiator for SEO success, as search algorithms reward freshness and relevance.

• Organizations that apply AI to digital content production see a 30% improvement in output efficiency on average.

The message is clear: smarter, faster, AI-assisted content is no longer optional-it’s strategic.

How Aira Assists Content Creation in Kentico

Here’s where Aira makes a real impact:

1. SEO-Friendly Titles & Descriptions
   Aira analyzes your page content and suggests optimized titles and meta descriptions aligned with search best practices—saving teams from guesswork and keyword stuffing.

2. Copy Variations at Scale
   Need multiple headline options or CTA text variations? Aira generates alternatives instantly, giving marketers choices while ensuring tone and clarity remain consistent.

3. Image Alt Text Generation
   Aira auto-generates descriptive, accessible alt text for images—critical for SEO and compliance with accessibility standards.

4. Metadata Suggestions
   Beyond titles and descriptions, Aira can surface metadata improvements that align with structured content strategies, making content easier for search engines to understand.

5. Built into the Workflow
   No switching tools. No exporting/importing. Aira’s features are right inside Kentico Xperience, so content creators can generate, edit, and publish in one place.

Real-World Benefits

• Marketing Teams: Save hours per week by automating metadata creation and content variations.

• SEO Specialists: Get AI-generated recommendations that speed up audits and reduce repetitive work.

• Content Managers: Ensure every page meets SEO and accessibility standards without extra manual steps.

• Enterprise & Association Sites: Scale content production without losing consistency, quality, or compliance.

Why Kentico with Aira is Different

Lots of AI writing tools exist, but most live outside the CMS. That creates friction: exporting copy, pasting into third-party apps, then re-importing with inconsistent formatting.

Kentico—with Aira built in—removes that bottleneck. Your CMS becomes an AI-powered publishing platform, streamlining content workflows where they already happen.

That means:

• Faster production cycles

• More consistent SEO optimization

• Reduced risk of human error or missed opportunities

• A measurable SEO advantage over slower-moving competitors

Practical Tips for Teams

1. Start with Metadata: Let Aira generate titles and descriptions first—it’s a fast win with big SEO impact.

2. Use Variations to Test: Deploy multiple AI-generated CTA or headline options and run A/B tests for performance.

3. Review for Brand Voice: AI accelerates creation, but human editors ensure alignment with brand tone.

4. Integrate Alt Text into Accessibility Strategy: Use Aira’s generated alt text as a baseline, then refine for clarity.

5. Measure Results: Track search rankings and engagement to show stakeholders the productivity and SEO impact.

Conclusion

Content creation is no longer just about producing words—it’s about producing optimized, high-performing assets at scale. With Aira’s AI-assisted copy, SEO, and metadata tools, Kentico transforms the CMS into a productivity engine for content-heavy teams.

The result: faster publishing, better SEO, and more consistent quality across the board.

In a digital landscape where Gartner predicts 80% of marketers will integrate generative AI into their workflows by 2026, Kentico is already there-helping teams work smarter today.