Your Always-On Digital Marketing Partner with Aira AI

First article in our 5 part series. From Content to Conversion Series: Harnessing Xperience by Kentico’s AI Power

In a world where content demands never slow down, marketers and editors are constantly looking for ways to work smarter, not harder. Enter Aira, the built-in AI assistant in Xperience by Kentico. Aira isn’t just a gimmick — it’s a real partner in content creation, optimization, and personalization.

What Aira Can Do Today

• Content Ideation: Suggests blog topics, landing page hooks, and campaign headlines tailored to your audience.
• SEO Guidance: Offers keyword recommendations, metadata improvements, and search-friendly formatting tips.
• Personalization Ideas: Highlights opportunities to tailor messages to specific segments.
• Editorial Support: Provides grammar fixes, tone adjustments, and summaries.

For Marketers

• Create campaign concepts in minutes.
• Receive data-backed suggestions for personalization.
• Avoid creative roadblocks with AI-generated options.

For Editors

• Maintain consistent brand voice without manual rewrites.
• Use AI as a first draft generator to save hours.
• Leverage instant quality checks for grammar, tone, and structure.

On the Roadmap

• Predictive analytics: AI forecasts campaign performance before launch.
• Automated optimization: Aira will fine-tune content delivery based on live engagement.

Closing
Aira’s role in Xperience by Kentico transforms your CMS into an always-on creative partner. In the next blog, we’ll dive into how Aira’s AI enables personalization without developer bottlenecks — a game-changer for marketers.