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1 Ds Digital Strategy

Let Us Help You Build Your Digital Strategy

Why you need a digital strategy

Building a website without a digital strategy is like running a business without a business plan.

It is essential to understand how to measure your website’s goals, define success and understand where your business sits within the competitive landscape of your industry.
At Inorbital we approach digital strategy from the ground up. Our focus is unique to the needs of the project. We gather information by conducting persona research, interviewing key stakeholders, doing a comparative analysis and analyzing website performance with Google Analytics. The synthesis of all of this information forms the basis of our strategy and informs the development of the website’s information architecture. 


What is Information Architecture

Information Architecture is a term that is used to describe the organization of information. Within the context of a website this information comes in the form of navigational systems, content taxonomy, and URL structure. The information architecture serves as the foundation of the information of your website and should reflect your digital strategy.
 

How we work

Our Digital Strategy and Information Architecture work is done in the research and analysis phase of a project. We offer our digital strategy services in isolation as well as part of a bigger project. To learn more about how we work please click here

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Our Clients

Tony and his collaborative team are excellent to work with. Their commitment, creativity and tireless hard work produced an outstanding new website!
Thanks form the team at Hockey Helps the Homeless. Your team at Inorbital have been great in providing support over the past year.
Andrew Gucciardi Manager of Finance & Business
Inorbital's design approach is not only focused on what you see, but how it functions, and how it can be managed. Designed for the most non-tech-savvy person to control and manage the full website with ease. This simple to use 'back end' was critical to the success of the project
“Dear Inorbital team, We cannot thank you enough for your hard work and dedication to make the new CPRS.ca perfect. We couldn’t have done it without you and you and we are very thankful to have partnered with Inorbital on this project.”
CPRS – Kim, Kiki, Dan, Jorge and Karen
I'd like to take this opportunity to thank you for your outstanding contribution and hard work in assisting me with the online application system for the Pilot Grant Process from beginning to end. It’s a privilege for us to work with Inorbital!
Nalini Sen Senior Grants and Awards Coordinator
"Inorbital ha been a pleasure to work with as our strategic implementation partner over the years and has helped us ensure the Kentico websites were up and running on the Microsoft Azure platform quickly and seamlessly." Loris Parekh, Director, Digital Communications
"I just wanted to let you know that I'm really, really pleased with how our new site is taking shape. Your team has done an excellent job so far and I look forward to unveiling our new and much improved site to my colleagues next month."
Own The Podium
“We are thrilled to be live. The site is amazing and I’ve already received all kinds of compliments from people at OAC and outside. I have to say it has been an absolute pleasure working with Charles, Sean and Matt through this process. You have an excellent team.”
Curtis Deprez, Project Manager
CTN went through our accreditation process. The surveyor was so impressed by our website that he is holding it up as an exemplary demonstration of what agencies likes ours should be doing across North America!
"It looks fantastic, thanks so much for your hard work!. The site is everything I hoped it would be…beyond happy! Thanks so much – everyone at SSO has had nothing but good things to say!"
Katherine Harris Manager of Communications
“The Inorbital team utilized beautiful design, built customized widgets and integrated multiple features into our website to enhance user experience and achieve our objectives. The reviews of our new website have been overwhelmingly positive and we are grateful to have had the pleasure of working with Inorbital."
Fahad Pinto Director, Marketing & Communications
"I would like to thank you for all your team’s help to build our new website. Both Charles and Bill did a fabulous job."
Bonnie Bonaventura Managing Director, Client Services and Solutions
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