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CMS Editing Recommendations and Best Practice

Posted on May 25, 2025
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What you need to know before taking on the role of managing website content with a CMS. No matter what Content Management System you are using these important time saving tips will make the job that much easier. 
 
  1. Do not upload images directly from a digital camera. Always optimize images before uploading by resizing and compressing them for web use.

  2. Organize uploaded images into folders or logical directories. This improves file management and navigation within the CMS.

  3. Use descriptive and consistent file names when uploading media (e.g., team-photo-2025.jpg instead of IMG_1234.JPG).

  4. Use site-approved fonts. Maintain consistency by choosing a font that aligns with the established design system.

  5. Do not manually adjust font sizes. Only modify font sizes when defining headings using appropriate heading tags (e.g., H1, H2).

  6. Avoid adding custom colors to text. Use the site’s default color palette to maintain design consistency and accessibility.

  7. Crop and resize images using desktop or online tools before uploading. Avoid relying on the CMS to process high-resolution or unedited images.

  8. Do not apply borders to images. Maintain a clean, uniform visual style by removing decorative borders.

  9. Set image link borders to zero. If linking an image, ensure the border property is disabled for a seamless appearance.

  10. Set external links to open in a new tab or window. This helps users maintain their place on the original site.

  11. Avoid excessive use of all caps, italics, or underlining. Use formatting sparingly and only for emphasis where appropriate.

  12. Always include descriptive alt text for images. Use the image caption or purpose to inform the alt attribute for accessibility.

  13. Use meaningful link text. Avoid generic phrases like “click here.” Instead, describe the content users will access (e.g., “Download annual report”).

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