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Do not upload images directly from a digital camera. Always optimize images before uploading by resizing and compressing them for web use.
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Organize uploaded images into folders or logical directories. This improves file management and navigation within the CMS.
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Use descriptive and consistent file names when uploading media (e.g.,
team-photo-2025.jpg
instead ofIMG_1234.JPG
). -
Use site-approved fonts. Maintain consistency by choosing a font that aligns with the established design system.
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Do not manually adjust font sizes. Only modify font sizes when defining headings using appropriate heading tags (e.g., H1, H2).
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Avoid adding custom colors to text. Use the site’s default color palette to maintain design consistency and accessibility.
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Crop and resize images using desktop or online tools before uploading. Avoid relying on the CMS to process high-resolution or unedited images.
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Do not apply borders to images. Maintain a clean, uniform visual style by removing decorative borders.
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Set image link borders to zero. If linking an image, ensure the border property is disabled for a seamless appearance.
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Set external links to open in a new tab or window. This helps users maintain their place on the original site.
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Avoid excessive use of all caps, italics, or underlining. Use formatting sparingly and only for emphasis where appropriate.
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Always include descriptive alt text for images. Use the image caption or purpose to inform the
alt
attribute for accessibility. -
Use meaningful link text. Avoid generic phrases like “click here.” Instead, describe the content users will access (e.g., “Download annual report”).