Modernizing Public Transit
with Xperience by Kentico
Client Overview
The Réseau de transport de Longueuil (RTL) is the public transit authority serving the South Shore of Montreal, Quebec. With a fleet of over 400 buses and a commitment to sustainable urban mobility, RTL provides essential services to more than 200,000 residents across Longueuil and neighbouring municipalities. Their digital presence is a central component in delivering real-time transit information, route planning, and customer service.
Challenge
Prior to the redesign, RTL's website faced several challenges:
Outdated Brand: One of the major driving forces for this project was the launch of the new RTL brand. A new logo as well as new colours, fonts and design
Outdated Technology: The existing CMS lacked flexibility and scalability, hindering content management and updates.
Complex User Experience: Users struggled to navigate the site, especially when accessing schedules, routes, and accessibility information.
Multilingual Content Management: Managing content in both French and English was cumbersome, leading to inconsistencies and delays.
Mobile Optimization: The site was not fully optimized for mobile devices, affecting users accessing information on the go.
Solution: Xperience by Kentico DXP
To address these challenges, RTL partnered with us to develop their site with Kentico Xperience, a robust digital experience platform that combines content management with marketing automation.
Key Features
Responsive Design: The new website was designed to be fully responsive, ensuring an optimal experience across all devices.
Multilingual Support: Kentico Xperience's built-in multilingual capabilities allowed RTL to manage French and English content efficiently, ensuring consistency across languages.
Content Editing / Management: The platform enabled content editors to use visual page building drag and drop custom widgets built for their site to manage content.
SEO Optimization: SEO best practices were integrated into the site structure, improving visibility in search engine results.
Integration with External Systems: The website was integrated with RTL's internal systems for real-time updates on schedules and routes.
Results
Improved User Engagement: Users experienced a more intuitive and engaging interface, leading to increased time spent on the site.
Enhanced Content Management: RTL's content team reported greater efficiency in managing and updating content, reducing the time spent on content-related tasks.
Increased Mobile Traffic: The mobile-optimized design led to a rise in mobile users accessing the site, reflecting the growing trend of on-the-go information seeking.
Better Customer Satisfaction: The streamlined user experience and timely information delivery contributed to higher customer satisfaction levels.
Conclusion
By working with us and developing with Kentico Xperience platform, RTL transformed its digital presence, aligning with its mission to provide accessible and efficient public transit services. The new website not only meets the current needs of its users but also positions RTL for future growth and innovation in the digital space.
For more information, visit https://www.rtl-longueuil.qc.ca/.
