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Dietitians of Canada Success Story

Posted on January 21, 2020

Building a streamlined member experience

Dietitians of Canada (DC) is a national professional association that represents dietitians. DC has a diverse membership of over 5,000 dietitians nationwide. The association supports its members through advocacy, professional development and engagement and works to promote nutrition, health and foster growth in the industry. The mandate of the association is to advance the health of Canadians through food and nutrition.

health and Nutritional website design

Objective

DC needed a robust membership website to support its members and provide relevant information to the Canadian public. The focus of this project was to redesign the website to elevate the DC brand and consolidate various web properties for a seamless online experience for users. In addition, the new site required SalesForce integration as part of DC’s broader digital strategy.


Challenges

The new DC membership website needed to seamlessly integrate with SalesForce for members pages, downloads, registration and payment. The new website also needed to display memberships and unlock member community pages depending on membership type and journal access.

In addition to the SalesForce integration, we redefined the information architecture for a better user experience. Information for members was mixed in with public information, making the content confusing and redundant.


Scope of Work

Our Approach

Re-working the site navigation was a priority for this site. We spent a lot of time  prototyping and wireframing  the navigation, exploring a variety of options to ensure an intuitive experience for users coming to the website. We designed high fidelity wireframes to ensure that the structure of the website is as fleshed out as much as possible before entering the design stage.


The information architecture was restructured to consolidate content. Based on the project objectives, we were able to categorize content in a way that supported DC’s digital strategy and provided the foundation for user experience design.

Regional Landing Page
wireframe Homepage
News
Learning on demand
Public
Member benefits
Member Portal
Events
Homepage wire
Learning on Demand
Events
Member Benefits
Regional Communities
Learn about Dietitians

To accomplish the Single Sign-on needs of the project, we implemented a custom membership sync. The sync creates new SalesForce accounts as Kentico users and saves all SalesForce specific details that will allow a member’s account to authenticate and display member specific information. The sync is also initiated by user login to make sure the website is updated with any changes that have been made through the either environment.

Member Benefits
Member Portal
Events
Region

The website provides a membership dashboard for members to access member pages tailored to their assigned roles. It also allows all members access to members only content such as webinars, recorded lectures and documents.

Dietitians mobile home
Dietitians mobile homepage
Dietitians mobile footer

Results

A new digital home for our members was a space that was forward thinking, modern, attractive, easy to navigate and search and with improved tools to support members professional development and practice needs.


Project Details

Built with Kentico EMS.

Kentico was chosen for the new DC membership website because it provided an integration solution with their existing set up, allowed for the ability to expand into different microsites and made content editing easy and efficient.

 

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